CAMPAIGNS EXECUTED
in the past
Brand Building
Conceptualized and executed new campaigns every month for India's #1UPVC doors and windows brand. Some successful campaigns are:
- #FreedomFromPollution: This campaign was designed around Independence day, to engage with the audience while spreading awareness about the life-threatening rise in pollution in India. The campaign increased the traction on the page by 6.3%.
- #MaaRules: This campaign was conceptualized and executed around Mother's Day. The objective of this campaign was to drive engagement on social handles. The campaign engaged 500+ audience on Facebook.
- #ColoursOfTheWorld: The objective of this campaign was to get more audience to interact with the brand on social media, which was successfully achieved as 300+ followers and fans participated.
- #JustDadThings: It was a fun contest campaign that garnered a lot of engagement and funny responses from our audience. We crossed 700+ comments during the contest.
These are just a few listed above. Let's connect discuss the rest...
Results with a Lasting Impact
- Exciting Social Media Campaigns resulted in increased footfall in the largest state of India - Rajasthan.
- #PushkarPukare: This campaign engaged the audience with exciting content to draw more footfall to Pushkar, during the annual festival. We used different features like: boomerangs, slow motion, hyper-lapse, etc to provide variety in our content.
- #Featuresthan: It is the most successful UGC (user-generated content) campaign Rajasthan Tourism has ever witnessed. Posts were created, inviting the audience to share pictures/videos/poetry and any artwork depicting Rajasthan, through their eyes, with the brand and we featured it on the official social media handles of Rajasthan Tourism. The campaign is still running live. What gives the audience a sense of belongingness is the hashtag; while posting, instead of writing #Rajasthan, we would write the person's name eg: #JohnSthan.
Let's connect to discuss more exciting campaigns that I have executed...
OTHER WORK
Garnering Exceptional Results
- Landing page designed for Mindset First, Canada.
- Landing page designed for Pina Mazza, Dental Hygienist, Canada.
- Regular posts curated & designed for Dr. D'Orio Eye Care, Quality Inn Sudbury , Maple Dental Hygiene Care, Turnbull Roofing (Between April 2019- June 2019)
- Core team member at AutoExpo 2014. Identified, invited & coordinated with online media, for the event coverage. Created social media profiles, content, strategy and was responsible for the execution. Responsible for press release creation, dissemination, tracking and coverage reporting.
This is not all, let's connect to discuss further...