RESUME

HIGHLIGHTS OF QUALIFICATIONS

JAYATI YAKSH  

OVERVIEW 

I have 5+ years of social media marketing & branding experience, working with client side & with digital marketing agencies. I have a strong hold on content creation, online marketing strategy & client servicing. I am a proactive, adaptable, creative & effective communicator, and a committed multi-tasker. I am currently seeking an opportunity to learn and grow with an enthusiastic team. 

WORK EXPERIENCE

Libratel Inc, North York       Social Media & Marketing Coordinator      Aug 2019 – Present   

-Identified the need & created an e-commerce website: https://www.lbtstore.com for B2C purpose. 

Results: created a robust warranty & replacement program, online sales reached for 1 order a month to 26 orders in the last 19 days (June 19 – July 7)      

- Optimized- content, visuals, ads, customer service responses on Amazon seller centre resulting in sales (minimum 15 orders per week) on an account which was earlier inactive.

- Social Media communication strategy & campaigns to drive business goals

Collaborate with design team for online & office design requirements and product packing, third-party lifestyle photoshoot- currently instrategy & execution mode.  

- Monthly performance reports for websites, social media and online reputation management. 

- Lead the video project for CES 2020; where I got a third-party video production team on board to create 6 unique B2B videos for the brand, ideated & story-boarded by me. I later used the minimum ad budget allocated to me for successfully running YouTube video ads for branding purpose. As a result: Channel reached from 1 subscriber to 70 subscribers and total video views of 32,000+

- Used minimal allocated budget towards running successful Instagram & Facebook ads, leading 166 prospective customers on the product page in 2 days.  

- Executed B2B & B2C email marketing campaigns using MailChimp with a maximum open rate of 56.8%.

Phoenix Agency, Vaughan                  Social Media Strategist (Contract)                                         Apr 2019 – Jun 2019   

- Created landing pages & executed successful e-mail marketing campaigns for Revitamax, Quality Inn Sudbury 

- Curated SEO optimized blogs for Turnbull Roofing, Maple Dental Hygiene Clinic, B&A Aquatics, Dr. D’Orio Eye Care  

- Created & executed social media campaigns, designs & content strategies for Moscone Marble & above-mentioned brands

AdGlobal 360 Pvt. Ltd.                         Social Media Strategist                                                         Sep 2015 – Oct 2018   

- Social Media Content Strategy & Execution: Fenesta Windows (Fenesta Windows’ engagement rate increased by 38% on Facebook & 67% on Instagram in 1 year)  

- Client Servicing, content creation, social media strategy & execution, reporting & analysis, business development, influencer marketing campaigns. Open to discuss this experience in detail.  

- Clients served: Burger King’s launch in India, Innisfree India, Auto Expo- Influencer and blogger engagement campaigns.

- Bureau of Indian Standards- trained government officials on the use of social media. European Union, Turkish Airlines.   

 Experience with Tools: Basecamp, Asana, Google Analytics, Buffer, Meltwater, Radian6 

EDUCATION & CERTIFICATIONS   

- Digital Marketing; Customer Engagement, Social Media, 

Planning & Analytics- Columbia Business School                                                                                          Ongoing

- Social Media Marketing Certification – Hubspot Academy                                                                  September, 2020

- Marketing in the Digital World – Illinois University Via Coursera                                                                June, 2020 

- Meaningful Marketing Insights - Emory University Via Coursera                                                         April, 2020    

- Amity University, India – Master’s in Journalism & Mass Communication                                           2014 – 2015   

- Delhi University, India – BA Hons. (English)                                                                                           2010 – 2013